Ensure your best chance at creating effective marketing campaigns by gaining insights on your customers and selecting the correct offer for the right customer at the right time – leveraging predictive model scores both for outbound and inbound campaigns and both for product-oriented actions (to whom should I be selling this product?) and for customer-centric approaches (which products can be offered to these selected clients?).
Creating predictive models for each possibile event, product or more generally target however, can be a daunting experience if model creation has to start from scratch every time.
Using our solutions you can leverage a methodological and technical framework that lets you make the most of its features, such as:
- An industry and application – bespoke data model specifically engineered for this task, providing a data structure that is comprehensive yet allows for customization, so that your company’s own characteristics can be leveraged;
- An industrialized approach to data preparation, making sure transformation tasks are shared between propensity projects and fully automated;
- A multi-faceted approach to modeling letting you choose between easy automated modeling all the way up to integrated your own data-scientist-driven models;
- A methodologically sound approach to model backtesting and monitoring;
- A production facility, so that customer scores are updated automatically with the correct periodicity.