• Customer Analytics
    Propensity

    Laser focus marketing for maximizing conversion rate while minimizing costs.
  • Customer Analytics
    Propensity

    Laser focus marketing for maximizing conversion rate while minimizing costs.

Ensure your best chance at creating effective marketing campaigns by gaining insights on your customers and selecting the correct offer for the right customer at the right time – leveraging predictive model scores both for outbound and inbound campaigns and both for product-oriented actions (to whom should I be selling this product?) and for customer-centric approaches (which products can be offered to these selected clients?).

Creating predictive models for each possibile event, product or more generally target however, can be a daunting experience if model creation has to start from scratch every time.

Using our solutions you can leverage a methodological and technical framework that lets you make the most of its features, such as:

  • An industry and application – bespoke data model specifically engineered for this task, providing a data structure that is comprehensive yet allows for customization, so that your company’s own characteristics can be leveraged;
  • An industrialized approach to data preparation, making sure transformation tasks are shared between propensity projects and fully automated;
  • A multi-faceted approach to modeling letting you choose between easy automated modeling all the way up to integrated your own data-scientist-driven models;
  • A methodologically sound approach to model backtesting and monitoring;
  • A production facility, so that customer scores are updated automatically with the correct periodicity.

ACCELERATORS

PROPENSITY

Laser focus marketing for maximizing conversion rate while minimizing costs.

PERSONA

“People like you” based targeting.

ATTRITION

Proactive alert to your CRM system for high risk churners.

FORESIGHT

Accurate forecasting to manage and respond demand volatility.

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